Check your territory

Real estate intent intelligence

See the intent.
Make the first move.

Your next client may already be searching.
Know where to focus before you make contact.

Check your territory

Limited agent access in each market.

Illustrative intent demonstration: a taxi passenger orders breakfast and a dog walker shops for pet supplies. Both are highlighted in green while their activity is analyzed, then red because neither shows real estate intent. A home shopper remains green and reveals a fictional example buyer profile. A quick red scan labels Mittens the Cat: No Opposable Thumbs, Can't Search Internet. No real personal data is shown.

BUYER SIGNALS / SELLER SIGNALS / YOUR MARKET
Scroll to explore ↕Skip intro ↓
Your market. Your next move.

Someone in your market
is thinking about moving.

Real estate lead generation starts with knowing where to look. Discover buyer and seller intent in the area you serve.

Limited agent participation in each market
Sound familiar?

You know how to sell.
You need to know who’s looking.

You have the expertise. You know the neighborhoods. But finding your next client still takes too much guesswork.

01 / THE LIST

Plenty of names.
Very little direction.

A database tells you who someone is. It rarely tells you whether real estate is on their mind.

More context
02 / THE TIMING

Great conversations.
Wrong moment.

You spend hours reaching people who aren’t thinking about a move. Your effort deserves a better starting point.

Better focus
03 / THE PIPELINE

A busy month.
Then a quiet one.

Referrals matter. So does having a repeatable way to discover opportunities beyond your existing circle.

Consistent prospecting

You don’t need everyone’s attention. You need a clearer place to start.

The intent advantage

Before the showing.
Before the sign.
There’s a signal.

People explore homes, neighborhoods, and the idea of selling long before they choose an agent.

BrokerIntent analyzes real-estate-related browsing activity and translates it into buyer and seller intent scores. Access contact information and richer prospect profiles, where available, so your next marketing move starts with context.

Buyer intentSeller intentLocal relevance
Orange dawn light over a city skylineYour market is already moving
The behavior

Exploring a home purchase

The opportunity

A more relevant audience for your next campaign.

Illustrative signal
280M+

Verified U.S. profiles
in the underlying data network

60B+

Behaviors and URLs
scanned each week

Broad intelligence. Local focus.

A national data network.
A search built around your market.

A clearer path to opportunity

Find the signal.
Make the connection.

We help you focus the search. You bring the local knowledge, the conversation, and the relationship.

01Recognize

Start with intent.

Discover patterns of online activity associated with buying or selling real estate.

02Refine

Make it local.

Focus on the market you serve and the buyer or seller interests that fit your strategy.

03Explore

Open your portal.

Use a search template or create a custom search. Access the available audience data yourself.

04Connect

Build the relationship.

Turn that context into relevant marketing and thoughtful, consistent follow-up.

Intent indicates interest. It is not a request for contact or a guarantee of a transaction.

Your own audience portal

Less guesswork.
More control.

Explore the opportunities that fit your business, on your schedule. Start with a template, refine your criteria, and access the available data in one place.

  • Buyer and seller intent audiences
  • Search around the market you serve
  • Templated and custom searches
  • Names, phone numbers, emails, and available profile details
  • Refine by income, homeownership, work, and interests
Platform concept
Audience explorer

Who’s making their next move?

Explore a buyer or seller search template.

MarketSarasota, Florida
Search template

People exploring a home purchase

Focus your search on buying-related interest in the market you serve.

Buying interestSarasota, FL

Illustrative interface. No live prospect data shown.

YOUR MARKETYOUR CRITERIAYOUR NEXT MOVE
Meet SuperPixel

They visited your website.
Don’t lose the signal.

Not everyone fills out a form. Website visitor identification helps turn eligible visits into contact intelligence you can put to work.

Website visitor intelligence

More than a page view.

SuperPixel matches eligible website visits to verified contact records. See who may be exploring your listings or other key pages, with available names, email addresses, phone numbers, and up to 30 additional profile fields.

Contact detailsWork & interestsPage activity
Up to 80%

Meta audience match rate
for ads targeting specific consumers

Meta audience matching is different from website visitor identification. Matches and individual data fields depend on available data.

01 / Understand the interest

Give the visit some context.

Use listing-page activity and available profile information to understand what caught a visitor’s attention.

02 / Put it to work

Connect your marketing.

Use supported CRM and ad-platform integrations to build remarketing audiences and guide relevant follow-up.

03 / Stay relevant

Keep your expertise in view.

Build campaigns around the properties, local knowledge, and useful guidance that fit the audience’s interest.

Intent data discovers interest across the market. SuperPixel adds insight into eligible visitors on your own website.

Built for your next chapter

You’re ready to grow.
Give your effort a direction.

For agents who want to pair local expertise with a more intentional approach to generating business.

The local expert

You know the market.
Now find the interest.

Focus your prospecting on the communities you know and the clients you want to serve.

The pipeline builder

You want a routine.
Not another lucky month.

Make audience discovery part of your week, alongside referrals and relationship building.

The relationship maker

You’ll do the follow-up.
Give it a better start.

You understand that interest is the beginning. Your expertise and consistent outreach do the rest.

See it for yourself

Your market.
On the screen.

A private demonstration connects the dots between the signals, the search tools, and your prospecting strategy.

Inside your demonstration
01

Review access in the area you serve

02

Explore buyer and seller searches

03

See the portal, visitor pixel, and available data

04

Discuss the options for your business

A little more clarity

Good questions.
Straight answers.

Here’s what to know before you take a closer look.

What is real estate intent data?

Intent data uses relevant online activity to identify patterns that may indicate interest in buying or selling real estate. BrokerIntent helps you explore audiences showing those signals in your market.

Are these people asking me to contact them?

No. An intent signal indicates interest. It is not an appointment, a request for contact, or permission to contact someone. Use the data to inform relevant marketing and follow-up with the appropriate permissions for each channel.

Can I search for buyers and sellers?

Yes. The portal supports buyer and seller intent audiences, with templates and custom searches. Your demonstration walks through the available criteria and data.

How is SuperPixel different from intent data?

Intent data helps you find audiences showing real estate interest across the market. SuperPixel matches eligible visitors on your own website to available contact records, supporting CRM workflows and remarketing audiences.

Can the pixel identify every visitor?

No. Identity matching and individual profile fields depend on available data. The up-to-80% figure describes Meta audience matching for ads targeting specific consumers, not the percentage of website visitors identified.

Do I get my own portal?

Yes. You log into your own portal to explore audiences, use templates, create custom searches, and access the available audience data.

Why is agent participation limited?

We limit agent participation in each market to help reduce data saturation. Our team confirms current availability. Limited participation does not mean exclusive rights to a territory or an audience.

Does BrokerIntent guarantee closings?

No. Intent helps you decide where to focus. Results depend on audience fit, timing, your marketing, and your follow-up.

What happens after I check my territory?

Our team reviews market availability. The next step is a private demonstration of the portal, its search capabilities, and the packages available for your business.

Be ready for their next move

Your next client
may already be looking.

Give your local expertise a more informed starting point.
See whether your market is available.

Limited participation. Availability confirmed by our team.

Territory availability

Explore your market.

Territory review and private demonstrations are opening soon. Please check back to request availability for your market.